I wanted to get this post up yesterday, but it was one thing after another all day long. Great news for those of us who believe that sustainability is the road to prosperity and the great economic engine of the 21st century. Van Jones was named Special Advisor to the Obama administration for Green Jobs, Enterprise and Innovation. Sweet.

As the Fresh Greens column at US News and World Report puts it:

Author, activist and think tank fellow Van Jones will be joining the Obama administration next week as a special adviser on green jobs, reported the White House Council on Environmental Quality today. Jones will work with agencies and departments to advance the administration’s climate and energy initiatives, with a special focus on improving vulnerable communities, according to a White House statement. Jones is the founder of “Green For All,” an environmental group dedicated to bringing green jobs to the disadvantaged, and the author of “The Green Collar Economy.” Environmental groups are, of course, thrilled with the decision - in their opinion, no one knows green jobs like Van Jones.

Given how hard Van has worked, the impact he’s had and the vision we share, put us down in the column of those who are ‘thrilled with the decision’. Good luck Van….we’re all counting on you.

Just received an email from Van Jones (the green evangelist who wrote a book named after our website - Green Collar Economy, see right sidebar to purchase) and he was suggesting that we all watch the Discovery Channel tomorrow night (Wednesday, March 11). Here is a preview of the show.

This is a 52 second summation of the Green Collar Media philosophy and mission. Our goal is to lubricate the wheels of commerce so that the vision these people are dedicated to becomes a reality as quickly as possible. I especially love the line when the guys says “I am a capitalist, not an environmentalist”. The beauty of the time we live in is that there really is no longer a difference.